In this age, an online presence is fundamental for all businesses, which also includes even the brick and mortar stores that don’t conduct e-commerce. Building a website is one significant move to creating an online presence. There are a lot of things that go into consideration when making a business website and when looking for a Dallas Web Design company.
However, this process is not complicated since there are many research articles and tools online. As a start, here are the following principles you must put into consideration:
1.Choose a Domain Name
Choosing your domain name is a significant stage that might take a bit of your time. A remarkable domain name is hard to come by because it needs to give value.
Your domain name describes who you are and also gives your business the online branding you want. For example, Google and Yahoo. They both say so much while saying so little.
When choosing your domain name, do ensure it’s simple and also contains keywords so that it’s easier to be found online. It needs to be a combination of SEO, brand identity, and have simple spelling so that it’s memorable.
You should also be cautious that you don’t get a misspelled or hyphenated domain. Also, avoid numbers.
2. Choose a Remarkable Host
The web hosting company you choose should be reliable and offer the capacity you need. When choosing one, consider the price of their hosting packages and the nature of your business and website.
Will your business require a lot of images, videos, and presentations? Do you have an in-house technical support team, or will you need reliable support from your host provider? How much traffic do you estimate your website to receive? Does the provider offer security, backup, and other additional features? Answering these questions will help you establish the kind of services and capacity you’ll need.
Another essential step to take is to look at online reviews of the provider. You can find these on social media and other third-party websites.
3.Responsive Website
Mobile browsing is predicted to overtake fixed web browsing in a few years. This means that having a responsive website should be top of your priority list.
Your website should be able to adjust to various screen sizes of any device. A significant percentage of website visitors will not hesitate to jump over to a competitor’s website if they feel yours is not responsive enough.
Also, a good website should be cross-browser enabled. A cross-browser website can be viewed properly on all types of modern browsers, such as Chrome, Opera, Firefox, and Safari.
It’s certain that you have many competitors in your niche. So, make sure you put in all measures to make sure yours stands out, one of which is having a responsive website.
4. Navigation and Load Time
If you find a website that’s difficult and confusing to navigate, you’ll leave and most likely never come back. The same applies to your website’s visitors.
Navigation helps your users to move from one page to another. A website with ease of navigation will provide quality user-experience.
To improve your navigation and user-experience, you need to place yourself in the shoes of the website’s visitor and conduct an in-depth website review. Take note of the navigation streams that are important and those that are not. You can also include a sitemap to improve the ease of visitor navigation. A sitemap also helps search engines crawl your website.
Load time is also another factor to check when improving your website’s quality. Your visitors shouldn’t feel as if they’re using up too much of their time waiting for your pages to load.
To improve load time, avoid unnecessary scripts, large images, and too many ads. Also, to decrease load time and improve the quality of your website, eliminate underperforming and redundant pages.
3.Attractive Design, Content, and Blog
Your website needs to provide your visitors with excellent and informative content. Use the appropriate keywords that’ll help your website rank on search engines. Also, remember that content, such as images, process infographics, and videos, have a substantial influence on user-experience. These can work wonders in interaction with your audience, boosting sales and conversion rates.
An active blog is a means to keep your audience updated on the latest stories, products, and even events. Your posts should encourage your readers to interact with your brand. Keep your blog updated with fresh, quality, engaging, and helpful content. A blog will also help your website rank on search engines.
In Conclusion
A website for your business goes a long way in creating an online presence for your brand. There are some factors you need to observe while building one.
Choose a remarkable domain name as well as a great host. Create a responsive website that will make it possible to read it from various screen sizes and browsers. Also, make sure the navigation is simple and load time is less.
Attractive design, content, and blog will make your website memorable and help in boosting sales.
